How to help members afford healthcare

December 17, 2020
Josie Rasberry

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We know what you might be thinking, “I offer health insurance, I’m already helping members afford healthcare.” True, but there is always more you can do to make sure you’re offering quality affordable healthcare. It’s easy to help members afford healthcare, but is it healthcare they need? Is it located near them? Can they receive care when they need it? Below are tips to help you make sure you’re offering affordable healthcare.

Make sure you know how to help them find and understand healthcare.

The first step to choosing affordable healthcare is to know how to find healthcare and how to understand it. Read the tips in our previous two blogs first before diving into this one.

Give them the information they need, when they need it.

Provide members with price and quality data on providers in their area when they need care. Empower your members to assess the value provided by local providers and choose the best option for them. And provide the information in a way they can actually use it. This should be displayed in a clear platform that lets them compare options based on their needs.

Offer alternative care options.

Let’s say a member has a high deductible health plan and will end up paying out-of-pocket for a procedure. Do the right thing and point that member to the most affordable option for their care. If the member’s going to pay the majority of the bill, send them to an ambulatory surgery center where quality is as good but the price is affordable.

Also consider joining the 91% of insurers who cover chiropractic care, the 32% who cover acupuncture, and the 17% who cover massage therapy. Alternative care options can be the best choice for some, but because they’re not always covered, people avoid receiving treatment at all.

Medication discounts.

Point your members to websites like GoodRx or RxSaver to help them save on their medications. These are especially helpful for members with high deductible health plans or may not have a set copay for medications.

Payers have a responsibility to help their members make informed decisions that lead to affordable, quality care. As Jan Oldenburg shared in a recent podcast episode with us, good payers are ones that ask every day, “is this the best use of our members’ money? What would our member’s decision be on this issue?”

Download How to Leverage Ambulatory Surgical Centers for Lower Costs and Higher Satisfaction

Discover how TPAs, health cost sharing groups, and limited benefit medical plans can benefit from the use of ASCs.

Is Your Health Plan a Tech Whiz or a Dinosaur?

Take the quiz to find out!
TAKE THE SURVEY

Download the Patient Advocacy 2.0 White Paper

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download the Complete Guide to Retaining Health Plan Members.

Learn the best strategies and tips for retaining your members while keeping costs low.

Download the Complete Guide to Growing Your Health Plan Membership

Learn the best strategies and tips for growing your members while keeping costs low.

Download the Complete Guide to Lowering Member Costs

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download Healthcare Consumerism 101: A Playbook for Health Plans

Learn the best strategies and tips for retaining your members while keeping costs low.

Download Your Guide to the Transparency in Coverage Rule

Discover how the the new rule will affect TPAs and health plans and how you can start your journey to compliance.

Download Your Guide to Unique Benefit Offerings that Don't Break the Bank

Discover how to add value to your health offerings that delight clients and members but don’t cost a fortune.

Download the Complete Sedera Case Study

Discover what health plan members had to say about the value of patient advocacy in our survey.

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