Make your health share more attractive to potential members

August 19, 2021
Lindsey Logan

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Health shares are great alternatives to traditional insurance. Unfortunately, a lot of people don’t know about them, don’t know about the great features that set them apart, or are wary to try something different. To combat this, you can add valuable and unique benefits to your group. This will make you stand out, not only from other health shares but traditional insurers too. The add-ons listed in this blog will show potential members that you can provide them with their wants and needs, and you’ll blow the competition out of the water.

Digital self-service tools.

Our world is becoming increasingly digital. Members want to see this reflected in their services more than ever. In fact, 84% of health plan members said they prefer to interact digitally with their health insurance payer. Members are looking for digital features to help them make well-informed choices. They want to be able to use digital features to do things like:

  • Schedule appointments.
  • Locate pharmacies.
  • Refill prescriptions.
  • Find a provider.

Despite this desire for digital, most health plans fall short. Nearly 40% of members believe there is room for improvement in their health plan’s digital features. This is a great opportunity for health shares to set themselves apart and fill a need. A way to accomplish this is to partner with a digital health company, like Point Health. You can offer our app to your members to make shopping for healthcare a reality, along with all the wants mentioned above.

Patient advocacy services.

In a survey we conducted, 100% of respondents were willing to pay something extra for these five advocacy services:

  • Bill negotiation.
  • Surgery facility location service.
  • Prescription shopper service.
  • Medical record transfer service.
  • Healthcare provider match/scheduling service.

In another survey, participants relayed that participation in a program with healthcare navigation helped them overcome communication barriers with healthcare staff by as much as 73%.

Services like the five listed above help patients navigate through the complicated world of healthcare. These services lead to better member experience, more informed decisions, and they result in lower costs for your organization. Surveys have shown that healthcare navigators can help reduce patient costs by $781.29, per patient, per quarter in the cancer department alone. Our services at Point Health can make a huge impact on your patient advocacy. Our bill negotiation services result in an average bill reduction of 44%.

Cover alternative medicines.

Health shares already excel at approving claims requests for alternative medicines such as chiropractic adjustments, massage therapy, etc. but few people know that health shares do so. Make sure to advertise that your plan covers all kinds of treatments and medicines. And if you don’t, consider adding that to your plan benefits. Access to Direct Primary Care is something to seriously consider offering your members too.

Final thoughts.

Digital tools, patient advocacy services, and covering alternative medicines are all cost-effective add-ons. They help make health shares stand out from competitors and give members benefits they actually want.

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Download Your Guide to 2022's Healthcare Policy Changes

Discover the major changes happening that affect you, how to prepare, and even how to make the new rules work in your favor.

Download The Limited Benefit Plans’ Guide to Competing On More Than Price

Discover how to stand out based on unique offerings and high member satisfaction, and how to implement these strategies.

Download The Complete Guide to Implementing Price Transparency

Discover how to bring price transparency into your benefit offerings to increase member satisfaction, lower overall costs, stand out from competitors, and improve member retention.

Download Your Roadmap to Creating Engaged Healthcare Consumers

Discover the roadmap unique to your health plan type and start seeing higher member satisfaction, lower overall costs, and healthier members.

Download How to Leverage Ambulatory Surgical Centers for Lower Costs and Higher Satisfaction

Discover how TPAs, health cost sharing groups, and limited benefit medical plans can benefit from the use of ASCs.

Download the Patient Advocacy 2.0 White Paper

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download the Complete Guide to Retaining Health Plan Members.

Learn the best strategies and tips for retaining your members while keeping costs low.

Download the Complete Guide to Growing Your Health Plan Membership

Learn the best strategies and tips for growing your members while keeping costs low.

Download the Complete Guide to Lowering Member Costs

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download Healthcare Consumerism 101: A Playbook for Health Plans

Learn the best strategies and tips for retaining your members while keeping costs low.

Download Your Guide to the Transparency in Coverage Rule

Discover how the the new rule will affect TPAs and health plans and how you can start your journey to compliance.

Download Your Guide to Unique Benefit Offerings that Don't Break the Bank

Discover how to add value to your health offerings that delight clients and members but don’t cost a fortune.

Download the Complete Sedera Case Study

Discover what health plan members had to say about the value of patient advocacy in our survey.

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