Three strategies to offer great healthcare while controlling your costs

December 9, 2021
Josie Livengood

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It’s often a balancing act trying to provide great benefits, maintain member satisfaction, and not exceed your health plan’s budget. Whether you’re a limited benefits medical plan, a self-insured employer, or a health share, a common struggle is to make sure members receive great healthcare while controlling your operating costs. In this blog, we’re going to share: 

  • Cost-effective ways to help members be engaged healthcare consumers.  
  • Benefits members will actually appreciate and use (good ROI for you). 

Rewards programs.

People love games and competition. Try adding a reward program to your offerings that rewards members for completing healthy activities. Many platforms offer goals that members can reach to receive gift cards and other tangible prizes. For example, if a member goes to the gym X number of times in a month, a rewards program would give them a $25-50 gift card to a retailer of their choice. You can advertise to potential new members that you offer a rewards program that reimburses users for living a healthy lifestyle. This strategy makes healthcare a little easier and more engaging for members and helps you to lower overall healthcare costs. After all, when members are healthy, they’re less likely to need major procedures that are expensive. Which is more important than ever now that the No Surprises Act is going into effect.

Cover alternative medicine and treatments.

If you already offer this benefit, great! But, are you making that common knowledge in your member marketing and communications? Review member data to identify popular alternative medicine options for your members and create specific marketing around that. If you don’t cover services like chiropractic care, acupuncture, and massage therapy, consider it. Doing so will make you stand out from the competition. Plus, these alternative medicines can be great preventative care methods. That means more affordable and easy healthcare for your members and lower costs for you.

Healthcare navigation services.

Let’s face it: healthcare is confusing for everyone. It’s bad enough that you feel sick or in pain, but then extra stress and frustration are added thanks to the maze we call the U.S. healthcare system. Healthcare navigation guides your members through that maze quickly and easily. When members have an easy-to-use tool, such as an app to shop and compare medical services, they’ll have an easier time finding the right care. It’s great for you too; no more groaning when you see that members continue to choose the most expensive option available. Or that they went somewhere with poor care and will have to go to another provider and thus send another bill. Plus, offering app-based navigation and/or human healthcare navigators adds very little extra expense to your budget and has an excellent ROI. Healthcare navigation not only guides members to the best options but also lays those choices out in an understandable format so members are sure to choose a quality provider who charges a fair price. When your plan makes healthcare simple, members will have better healthcare experiences.

Final thoughts.

Choosing to make healthcare experiences better for members and controlling your operating costs doesn’t have to be an either/or situation. With the strategies listed in this blog, it’s entirely possible to have the best of both worlds: happy, healthy members and a lower cost curve.

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Download Your Guide to 2022's Healthcare Policy Changes

Discover the major changes happening that affect you, how to prepare, and even how to make the new rules work in your favor.

Download The Limited Benefit Plans’ Guide to Competing On More Than Price

Discover how to stand out based on unique offerings and high member satisfaction, and how to implement these strategies.

Download The Complete Guide to Implementing Price Transparency

Discover how to bring price transparency into your benefit offerings to increase member satisfaction, lower overall costs, stand out from competitors, and improve member retention.

Download Your Roadmap to Creating Engaged Healthcare Consumers

Discover the roadmap unique to your health plan type and start seeing higher member satisfaction, lower overall costs, and healthier members.

Download How to Leverage Ambulatory Surgical Centers for Lower Costs and Higher Satisfaction

Discover how TPAs, health cost sharing groups, and limited benefit medical plans can benefit from the use of ASCs.

Download the Patient Advocacy 2.0 White Paper

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download the Complete Guide to Retaining Health Plan Members.

Learn the best strategies and tips for retaining your members while keeping costs low.

Download the Complete Guide to Growing Your Health Plan Membership

Learn the best strategies and tips for growing your members while keeping costs low.

Download the Complete Guide to Lowering Member Costs

Discover what health plan members had to say about the value of patient advocacy in our survey.

Download Healthcare Consumerism 101: A Playbook for Health Plans

Learn the best strategies and tips for retaining your members while keeping costs low.

Download Your Guide to the Transparency in Coverage Rule

Discover how the the new rule will affect TPAs and health plans and how you can start your journey to compliance.

Download Your Guide to Unique Benefit Offerings that Don't Break the Bank

Discover how to add value to your health offerings that delight clients and members but don’t cost a fortune.

Download the Complete Sedera Case Study

Discover what health plan members had to say about the value of patient advocacy in our survey.

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